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As the owner of an online shop, what should you do to find customers? Here are some ideas for Ochanoko shop owners.

To find customers, one important step is to register your website with a variety of Internet search engines. It is easy to think that your site will automatically appear in an Internet search result, but actually it will not. Please register as soon as you can!
You can register with Yahoo from here. This service is free of charge.
As to Google, their URL is http://www.google.com/addurl/?continue=/addurl.
You
can also use this service for free.
We also suggest Yahoo! Directory Submit. Your website will be reviewed within 7 days and if it is approved, it will be listed in the directory. This service charges review fee and annual fee. Please consider closely before submission. You can find more information at https://ecom.yahoo.com/dir/submit/intro/.

SEO means "search engine optimization" and is a way to display your website as high as possible in the search index to ensure visitors can find it.
Basically, search engines check for 3 metatags: Your site's title, keywords, and a description of the website. Your site's ranking in a search result depends on the words you enter here. Be sure to enter the words here which you think customers will use to search for your site.
With Ochanoko shops, you can enter these 3 metatags using the [Set Metatag] screen in SEO. This will allow customers to easily find your shop using the words and phrases related to the items sold in your shop. Enter the words that you think visitors will use to search for your shop.

To find your website, a person usually types the name of an item in the search window. PPC is a way to put your ad on the search result page. You can bid for the word(s) that make your ad appear.
Yahoo! Search Marketing and Adwords are companies that provide this service. Depending on the type of keyword used, you can start to bid from just a few cents. And since you pay only when your ads are clicked, there is no worry of exceeding your budget.
Yahoo! Search Engine Marketing http://sem.smallbusiness.yahoo.com/searchenginemarketing/
Google Adwords https://adwords.google.com/select/Login?hl=en_US

Everyone knows that many people will visit your shop if it is reported in a newspaper, magazine or on TV. And while you might not think this is possible for your shop, it is! Mass media is always looking for new items to report about. If you contact them with an attractive idea, they just might come to see you. There are some services you can use which are either free or cost very little.
PRWindow http://www.prwindow.com/

Use a social network service (SNS) to tell people about your shop. If you do not advertise your site but rather simply try to share useful information, word-of-mouth advertising can occur naturally among that "community". If a well-known person is also a member, it will be a great help.

Finally, let's return from our virtual world
to the real world of print media.
Paid advertisements
in magazines and newspapers, including flyers
can be effective.
After you have exhausted
all of the above-mentioned Internet promotion
ideas, this can be the final method you try.